Broker/Owner of Commercial Professionals in Las Vegas for over 25 years focusing on off market investments. Prof Speaker and Success Expert
The real estate market is becoming increasingly competitive these days. As more people move to areas where property values are soaring, skilled real estate agents are in high demand.
With so much competition for success, it’s critical to consider all of your possibilities if you want to get noticed. So, to help you elevate your brand, here are some strategies for establishing yourself as a real estate expert in your area.
1. Build a brand kit.
A strong personal brand may help real estate agents build a continuous supply of clients and increase their professional credibility. Brand kits are short and intuitive guidelines for your brand’s visual identity. It’s a quick reference for understanding the concept and creative reasons for the logos, colors, fonts and messaging representing your brand.
Having a brand kit, or a brand book, can easily assure consistency in your online and offline presence. It makes your brand more recognizable, providing existing and potential clients a feeling of familiarity and reliability. Hiring a graphic designer can help guide you through the best practices and translate your message and persona into engaging and consistent design ideas if you’re not design- and tech-savvy.
2. Create an online presence.
The digital era has created a need for people to heavily rely on the internet to look up information and services that they need. That’s why any business that does not leverage online channels risks losing potential clients and opportunities.
An online presence for your business means a lot more than just a website with your name and contact details. It involves creating a virtual point of business where a larger pool of potential and existing clients can find you 24/7. Here are a few platforms you can start at:
• Website: Your website is the hub of all your real estate branding efforts. Make sure it’s properly optimized for search, includes industry content and connects prospects with you.
• Social media: Social media is one of the largest and fastest-growing tools you can use, and knowing how to use it effectively to drive your business is pivotal. Some best practices are to post consistently, tweet multiple times a day, use visuals that stand out and make sure to provide useful information on real estate topics. Remember to ask questions or open conversations to engage your audience better.
• Videos: Video content has been predicted to dominate over 80% of all internet traffic by the end of 2021. Eighty-six percent of online marketers already use video content. It’s important to get your fair share of that traffic to get yourself noticed. While it may seem costly to make, video content is very efficient. It can be cross-posted across platforms such as YouTube, Facebook, Instagram, Twitter and even TikTok.
• Email: Email is an excellent way to provide important information or the latest news to your clients. It is the ideal marketing tool for your clients to use as a news source, so they know who to contact when they’re ready to buy or sell. Here are some tips for using email marketing:
• Use a clear and concise subject line.
• Customize content for maximum relevance to different audience segments.
• Emails should always contain useful information.
• Use a strong and engaging call to action.
• Blogs: A blog is important to your real estate branding efforts because it allows you to display and build expertise by communicating directly to your clients, rather than using self-promotional babble to draw an audience. Useful information on your blog can assist potential clients in navigating all of the difficult and often confusing situations they will eventually face. They will learn to trust you as a real estate agent because they will learn to trust your unbiased, competent advice.
3. Develop an effective content strategy.
The goal of content strategy is to create consistent, meaningful and engaging content that pulls the attention of your target audience. The best way to do this is by implementing strategies and tactics that will reach those all-important touchpoints. The goal of your content is to be recognizable as a part of your brand. With design trends like borders and corner stamps, you can create a different graphic style depending on the kind of post you’re making.
Adding a personal touch to your emails, updating your blogs so that the important information appears first and referring back to your website whenever feasible can all help to increase awareness of your brand.
4. Establish a niche.
When it comes to branding, creating a niche is a good way to stand out. Carving out a niche will help present you as an expert in that field, generating more inquiries and questions for you on that subject.
Commit to a specific market segment, like first-time home buyers or condominiums, but don’t forget to give your brand a unique identity by highlighting some characteristics like diligence, strength in negotiations, design-oriented or expertise in home improvements, to name a few.
5. Facilitate open houses.
Every agent wants to establish connections with the people who come to their open house. But the reality is that immediately developing rapport and gaining enough trust that they’re willing to work with you in the future might be challenging.
Sharing high-quality, easy-to-understand content with customers will demonstrate that you are the expert they need to guide them through the buying or selling process. You can follow up with even more useful information via email or another channel after they leave. This way, they’ll remember you when they’re ready to purchase or sell later.
In today’s social media era, an online presence that is consistent is a must if you want to be remembered when the potential buyer or seller is ready to work with a real estate agent.